Small Business Memoir by Jeremy Cowan Proprietor, Shmaltz Brewing Company How
It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to
Make Shmaltz Brewing Company an International Success. Available in Hardback and Paperback. Limited Edition Great American Beer Festival First Printing still available while supplies last! HardCover - $25.00
Paperback - $16.99 “Jeremy
Cowan has emerged as a noteworthy,
march-to-the-beat-of-your-own-drummer personality within the craft
brewing world -- no mean feat in an industry with no shortage of
personalities. The fact that he’s managed to build an award-winning
brand from its genesis as an inside joke and is here to write about it
13 years later is a testament -- Old Testament, of course -- to how far
the combination of passion, talent and a sincere sense of humor can
carry artists and entrepreneurs. Cowan’s story of Shmaltz Brewing, as
told in Craft Beer Bar Mitzvah, mixes comedic self-deprecating anecdotes
with general acts of badassery -- which pretty much sums up the brands
he has created.”
-Jeff Cioletti, Editor-in-Chief, Beverage World Magazine “When
I first met Jeremy, I couldn’t believe he was a member of my shul in
Los Altos Hills, California. A young kid, with a wacky but interesting
concept that my beer partner Mark Bronder had coincidentally discussed
years earlier -- a beer for Jews with the same name (HeBrew), but our
initial image was a muscular bicep with a Star of David tattooed on it.
Well, we went in a different direction, and I was enthralled with
Jeremy, his idea, and his incredible sense of humor and passion. This
man knows how to build a brand from scratch, and reading his story is a
fascinating, can’t-put-the-book-down read. Just don’t read it from right
to left.”
-Pete Slosberg, founder of Pete’s Wicked Ale “Jews
believe in tikkun olam, repairing the world, but in a world beset by
natural and man-made disasters, it often seems impossible for
individuals to make a meaningful impact. While he may not have cured
cancer or ended the Middle East conflict, Jeremy Cowan has performed two
exceedingly worthy deeds -- creating a world-class beer and telling a
compelling, entertaining, and engagingly transgressive story. L’Chaim!”
-Richard
Block, Senior Rabbi, The Temple - Tifereth Israel, Cleveland, Ohio and
president-elect of the Central Conference of American Rabbis (CCAR) “In
his new book Craft Beer Bar Mitzvah, Jeremy Cowan combines the heart of
a brewer with the soul of a two-thousand-year-old rabbinical mensch. A
must-read on how to get from there (a crazy dream) to here successfully
in beer.”
-Tom Dalldorf, Publisher, Celebrator Beer News “A
funny, irreverent account of one man’s quest to build a beer brand,
wandering the desert landscape of bad beer to let his people drink the
good stuff. A wry tale of how it took thirteen years to turn Shmaltz
Brewing into an overnight sensation.”
-Jay Brooks, Brookston Beer Bulletin |
