“When I first met Jeremy, I couldn’t believe he was a member of my shul in Los Altos Hills, California. A young kid, with a wacky but interesting concept that my beer partner Mark Bronder had coincidentally discussed years earlier -- a beer for Jews with the same name (HeBrew), but our initial image was a muscular bicep with a Star of David tattooed on it. Well, we went in a different direction, and I was enthralled with Jeremy, his idea, and his incredible sense of humor and passion. This man knows how to build a brand from scratch, and reading his story is a fascinating, can’t-put-the-book-down read. Just don’t read it from right to left.”
-Pete Slosberg, founder of Pete’s Wicked Ale

“Jews believe in tikkun olam, repairing the world, but in a world beset by natural and man-made disasters, it often seems impossible for individuals to make a meaningful impact. While he may not have cured cancer or ended the Middle East conflict, Jeremy Cowan has performed two exceedingly worthy deeds -- creating a world-class beer and telling a compelling, entertaining, and engagingly transgressive story. L’Chaim!”
-Richard Block, Senior Rabbi, The Temple - Tifereth Israel, Cleveland, Ohio and president-elect of the Central Conference of American Rabbis (CCAR)

“In his new book Craft Beer Bar Mitzvah, Jeremy Cowan combines the heart of a brewer with the soul of a two-thousand-year-old rabbinical mensch. A must-read on how to get from there (a crazy dream) to here successfully in beer.”
-Tom Dalldorf, Publisher, Celebrator Beer News

“A funny, irreverent account of one man’s quest to build a beer brand, wandering the desert landscape of bad beer to let his people drink the good stuff. A wry tale of how it took thirteen years to turn Shmaltz Brewing into an overnight sensation.”
-Jay Brooks, Brookston Beer Bulletin